Find keywords
Keyword research is as basic as compiling a list of words and phrases related to your business. Consider which terms are most likely to compel people to do what you want them to do (visit your website and fill out a form), and focus on those words. I’ve discovered that a dedicated keyword research tool can be quite useful, but as a newbie, you can also select your terms intuitively. For example, if you offer roasted coffee, you could choose “roasted coffee,” “Colombian coffee,” or “local coffee roaster.”
List these keywords in a spreadsheet or document so you can keep track of them. Then, select one term or phrase for usage on one page of your website. In other words, you do not want to target many keywords on the same page. You wish to target one keyword and any keywords that are semantically related to it. Continuing with the previous example, I might develop a page titled “local coffee roaster.” That will be my primary keyword, but I can also target semantically similar terms like “local coffee,” “coffee roaster near me,” “coffee roaster [city name],” and “locally roasted coffee.”
You can see a few keyword variants: CRM software,” CRM solution,” and “free CRM.”
Put keywords in the page title
Once you’ve decided on a keyword, it’s time to put it into action. First, provide your web page’s title. The page title is one of the most essential factors that Google and other search engines consider when determining what is on a web
page. It shows at the top of search engine results pages (SERPs) for your website. Notice how the following brand used their keyword, “Atlanta Coffee Roaster,” in its page title:
Remember to keep it short. I propose 65 characters or fewer to ensure that search engines do not cut your title, as shown in this search result:
Keep in mind that your brand name counts towards the character limit of your website’s title.
Put keywords in the page URL
Google and other search engines utilize the text of a page’s URL to determine its content. Use your term or phrase specifically in the slug.
However, do not overuse it. For example, if I generated this slug for my coffee business, it would be busy and unhelpful:mycoffeecompany.com/coffee-atlanta-near-me-fulton-county-greater-atlanta-area-coffeeKeep it concise, descriptive, and straightforward.
A more effective example is: mycoffeecompany.com/atlanta-coffee-roaster. If you’re using WordPress, here’s how to alter the slugs for your web pages from the backend.
Put keywords in your meta description
understand what your page is about. I propose taking advantage of this opportunity to include your desired keywords or phrases in the description.
Don’t make it too long—less is frequently more.” “While metadata isn’t as crucial as it once was, it still matters.
Take advantage by including your keyword or phrase
The description should be human-readable and make sense, and the keyword metadata should be specific to your term or phrase. Don’t make it too long—less is frequently more. Your page’s meta description can help search engines and users
Your H1 text is typically the title of an article or some larger, bold text at the top of your page. Google and other search engines can detect this and place a higher value on the terms in the H1 text, so make sure your target keyword or phrase is present.
Use keywords in the page’s content
Including your goal keywords in your text is critical for your on-page SEO approach. Why? It tells search engines that the page is about the term and should appear in relevant search results. Similarly, you should limit the amount of times it appears in your site’s content. Using it excessively is a black-hat tactic known as keyword stuffing, which should be avoided. I’ve heard from “experts” that you should use your keyword somewhere between 4-6 and 10-12 times.
Create links to your website
Once you’ve signaled relevancy to search engines with your keywords, the hard work begins: generating inbound links to your website from reputable sites in your business or specialty. This is undoubtedly one of the most critical SEO actions you can take, especially given Google’s Search Quality Rating E-E-A-T standards, where A represents Authority. Backlinks to your site indicate that other pages regard your site as providing authoritative information on your topic.
Monitor your rank
Last but not least, it’s time to assess the outcome of your efforts. Allow the search engines some time to work their magic (from a few weeks to a few months), then monitor your rank to see what happened and track your development. If you’re just getting started with SEO, you may manually check this rank by searching for your target keyword on Google. As previously stated, I also advocate using an analytics tool such as Google Search Console to view your ranks for free. Because GSC has some limitations, you can upgrade to an official SEO monitoring tool to track the most relevant keywords and regularly develop methods to improve your performance.
