Understanding Informational, Navigational, Transactional Keywords
Understanding Informational, Navigational, and Transactional Keywords Keywords are the foundation of any successful SEO strategy, but not all keywords are created equal. Understanding the different types of keywords—informational, navigational, and transactional—is crucial for creating content that aligns with user intent and drives results. As we move into 2025, search engines are becoming increasingly sophisticated, and…