On-Page vs. Off-Page SEO: Key Differences and Why They Matter
On-Page vs. Off-Page SEO: What’s the Difference and Why It Matters Search Engine Optimization (SEO) is the backbone of digital marketing, helping websites rank higher on search engines like Google. However, SEO isn’t a one-size-fits-all strategy. It’s divided into two main categories: on-page SEO and off-page SEO. Both are essential for improving your website’s visibility,…