How to Optimize for Keywords with High Purchase Intent In the world of SEO, not all keywords are created equal. While some keywords are great for driving traffic, others are better suited for driving conversions. Keywords with high purchase intent are those that indicate a user is ready to make a purchase or take a…
Understanding Informational, Navigational, and Transactional Keywords Keywords are the foundation of any successful SEO strategy, but not all keywords are created equal. Understanding the different types of keywords—informational, navigational, and transactional—is crucial for creating content that aligns with user intent and drives results. As we move into 2025, search engines are becoming increasingly sophisticated, and…
