On-Page vs. Off-Page SEO: Differences and Importance
On-Page vs. Off-Page SEO: What’s the Difference and Why Both Matter Search engine optimization (SEO) is a critical component of any successful digital marketing strategy. It involves optimizing your website to improve its visibility and rankings on search engine results pages (SERPs). SEO can be broadly categorized into two types: on-page SEO and off-page SEO….