The campaign type you select impacts where your target audience can view your adverts.
Google Ads (formerly Google AdWords) is an online advertising platform that allows you to promote your products or services across Google’s internet sites. This includes its search engine, partner websites, and YouTube.
Campaign types and subtypes let you to target prospective clients at various points of their purchasing journey using different settings, methods, and techniques. The campaign subtype affects what settings and options are accessible. Campaign subtypes include standard, all features, and specific marketing objectives.
- The campaign settings you choose will apply to all ads within that campaign.
- The type of campaign you select impacts which settings are available.
Campaign types revolve around Google’s advertising networks where ads appear, especially the Google Search Network, the Google Display Network, and the YouTube Network.
Search campaigns show advertising across Google’s Search Network, which includes Google Search, Google Play, Google Shopping, and Google Maps (including the Maps app). Search campaigns are effective for contacting clients who are actively looking for products or services similar to yours.
Performance Max Campaigns
- This campaign type was created to reach customers via all Google networks (Search, Display, YouTube, Discover, Gmail, and Maps). Google claims that by applying machine learning, Performance Max campaigns optimize for a set of preset targets, such as conversions, value, or clicks, across all Google inventory.
- This campaign type can be useful for firms who want to automate their advertising and use Google’s machine learning to achieve their objectives.
- It is an excellent choice for businesses looking to target all stages of the customer funnel with a single campaign. For individuals who like greater control, more traditional campaigns are more appropriate.
Display Campaigns
- These campaigns distribute your adverts across a network of over two million websites and applications, reaching more than 90% of internet users.
- Display campaigns can be used for a wide range of advertising objectives and allow you to design various forms of ads, including text, picture, interactive, and video ads.
- They can target audiences based on specific interests, demographics, or remarketing lists (those who have already connected with your brand).
Shopping campaigns
- These campaigns let you to advertise your products by providing customers with precise information about what you’re offering before they even click your ad.
- You’ll be able to track the performance of your products over time by using retail-specific data tools.
- Shopping advertising appear on Google Shopping alongside search results, as well as text and responsive ads.
Video Campaigns
- These campaigns allow you to display video advertising on their own or with other streaming video content on YouTube and the Google Display Network.
- This may contain video discovery advertisements, skippable in-stream ads, non-skippable in-stream ads, bumper ads, and outstream ads. Video campaigns are an effective approach to reach a big audience, raise brand awareness, and engage users through rich media content.
App Campaigns
- These campaigns allow you to promote your app on Google Search, Play, YouTube, Discover, and over three million sites and applications in the Google Display Network.
- App campaigns simplify the process, allowing you to promote your apps across Google’s top domains such as Search, Google Play, YouTube, Discover on Google Search, and the Google Display Network.
Smart Campaigns
- These are Google’s automated ad campaigns, which are the default option for new advertisers.
- They are designed to produce results with minimal continuous upkeep. Smart campaigns leverage Google’s machine learning algorithms to automate ad distribution and optimise your advertising for better performance.
- They can assist you improve phone calls, internet actions, retail visits, and website traffic.
Discovery Campaigns
- Discovery campaigns display your advertisements across Google’s Discover platform, YouTube, and Gmail.
- Discover is a Google feed that includes articles, videos, and other customized information.
- Discovery campaigns allow you to reach up to 3 billion people globally who are exploring their interests and looking for new products or services.
