The most valuable asset a blogger has is their email list. Growing your list organically—and sending out relevant email marketing messages—is one of the most effective methods to connect with your audience, drive engagement, and attract new readers to your site.
Marketers who prioritize blogging are 13 times more likely to see a favorable return on investment from their efforts. Success is rarely achieved by coincidence. When you properly integrate blogging with the power of email marketing, you quadruple the benefits that content marketing can have for your brand. Here are eleven new email marketing strategies for your blog.
Generate conversational content
If you want your audience to grow, you must do more than just keep them interested and pleased. Create high-quality content to not only display your talents, but also to expand your following and raise brand awareness. Blogging also helps with SEO, which can lead to increased online visibility and authority.
You may accomplish this by making your material engaging and relevant to your readers. Constantly strive to present your reader with something dynamic and novel to get them talking—use their comments, as well as keyword research, to influence content ideas. No matter what you’re writing, aim to convey a tale in a conversational tone.
Consider using images, such as infographics, to help readers comprehend information faster. Vary your material by sharing movies, case studies, quick yet useful lessons, how-to blogs, and even podcasts.
Remember that traffic is not free: you must pay for it either via advertising or through work and creativity. Get your creative ideas going and eliminate all the fluff!
Teach others to open and read your emails
Even if you don’t sell anything on your business blog, you’ll need an email marketing strategy to increase your readership. According to Quicksprout, email subscribers are 3.9 times more likely to share blog posts on social media. Emails allow you to communicate with your audience on a near-personal level. And with the advent of smartphones, their inbox is there in their pocket—take advantage of it!
Part of being a good marketer is teaching people to open—and read—the emails you send. You accomplish this by delivering them content that they know is relevant, valuable, and engaging.
This is why it’s a good idea to mix blog material and email campaigns. When you publish a new blog post, distribute it to your email list. You can utilize an email marketing service to automatically send out your new blog posts, allowing you to schedule them to go live at times that you’ve decided have the highest reach.
Another way to publish blog content is to manually send an email to your list with a one or two line teaser about your piece.
Optimise your opt-in forms
To increase your email subscribers, you must have a well-designed opt-in form. It’s not just about appearance; you also need to consider the other factors that influence your reader’s experience.
The opt-in form should include a catchy headline, a clear description of the benefits of joining up, and a compelling CTA. The most crucial thing is to integrate the opt-in form into the user’s experience in an unobtrusive manner. Timing is everything!
You can’t just dump the form at your visitors the moment they arrive on your website; it would turn them off. To entice viewers to opt in, use clever scheduling. Remember, this is only one of many strategies to gradually expand your email marketing list.
Create curated content experiences
When creating material to increase attention to your blog entries, remember to include a personalized subject line. Impersonal emails will not produce results; you will compete with hundreds of other emails in a person’s inbox, so offer your readers a cause to open your email.
When writing the email, use terms that you would use if you were sending a message to a friend, and concentrate on relationship development. Use the words “me” and “you” throughout the content. As you build a relationship with your email subscribers, invite them to join you on your blog.
Use your emails to increase traffic
Your email allows you to communicate with a large number of people very rapidly. When done correctly, your email signature can drive a lot of traffic to your site.
Create a call-to-action in your email signature that encourages people to visit your blog. Take a moment to give a quick benefit to inspire action, such as explaining what your blog is about and what visitors may anticipate to gain from reading it.
Segment your emails
It is critical to segment your email list into certain groups and then strategically send newsletters and blog posts to those who are most likely to read them.
Bloggers who cover a variety of topics might start collecting data about what specific readers are most interested in by using basic email analytics. That data can help you customize the type of information you provide to each group, and it may even influence what you write next.
Remember the mobile rules
Brand identity is vitally necessary for establishing loyal readers. Take the effort to create a stunning email template that complements your website and overall brand identity so that users do not lose context between your site and your marketing messaging.
However, you cannot simply copy and paste the logo into an email and call it a day—everything must be synchronized for a consistent brand experience. The color palette, layout, and writing style of the email text and blog should all be consistent.
When creating an email, keep in mind that it will seem different on different devices, so test how your message will appear on different devices and browsers. Do not send your email until you have seen how it will appear in multiple formats; you don’t want certain readers to see it as a confused mess. That will leave a negative impression and may harm your brand’s long-term reputation (and cost you subscribers).
Use explicit calls to action
If you want someone to click over to the blog article, you must ask. This is why you must ensure that your email’s call to action is clear and engaging. Simply inviting people to read your blog will boost response rates and engagement. Make it easy for your readers to take action by using a single, bold CTA in your email that links straight to your most current content article.
Include eye-catching pictures in your newsletters
Did you know that blog articles containing photographs receive 94% more views?
Image-driven emails might entice visitors to visit your company blog. Your email campaigns or newsletters should also include quick summaries of the article’s content, as well as a clickable link or button that encourages readers to read more.
That being said, make sure you don’t overwhelm your audience with newsletters. They value their time and, like you, are busy. It’s ideal to keep an eye on your open and click-through rates to ensure they’re still improving as your audience grows, rather than falling due to list fatigue. Then, use that knowledge to improve your plan by determining the best frequency and times to send out newsletters.
Create a welcoming series
Create a collection of the best lessons and answers to the most often asked queries by your readers. All of those blog entries should appear in your email welcome sequence. An automated welcome series enables you to provide your most important material to every new reader who discovers you in the order and frequency you specify.
Include links to your foundational blog content in these automated emails to direct your visitors to your blog. As with any email, your welcome series should focus on providing value to your readers, so don’t forget to segment based on what you already know they’re interested in.
The most crucial role of a welcome series is to educate and convert those who are interested in your business into fans. In fact, welcome emails get 4x the opens and 5x the clicks as regular emails, and they’ve been proved to boost long-term brand engagement by 33%! As a blogger, this is a fantastic opportunity to create relationships with your subscribers.
Don’t forget the footer
Make sure to include an opt-in offer in the footer of each of your blog posts! It’s another excellent approach to increase your email list. You can encourage people to join up for your blog’s free updates or to subscribe to your weekly newsletter for relevant content.
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