During the recent mango festival at Lalbagh Botanical Garden, farmers sold over 500 tonnes of mangoes.
Farmers achieved an incredible feat at the last three-week mango mela hosted at Bengaluru’s Lalbagh Botanical Garden, selling over 500 tons of mangoes, according to The Hindu. With over 100 farmers from various districts of Karnataka participating, the festival featured more than 50 stands presenting a wide range of mangoes.
The event organizer, Karnataka State Mango Development and Marketing Corporation Limited (KSMDMCL), expressed delight with this year’s turnout, which was significantly higher than the previous edition. Notably, the festival featured the coveted Kari Ishad mango variety, characterized by its Geographical Indication (GI) tag.
KSMDMCL Managing Director C G Nagaraju spoke with reporters about the issue, saying, The sales during Mango Mela depend on how many weekends we have in Lalbagh. This time, 13 – 14 varieties of mangoes were sold, making farmers very happy.
The farmers who brought Kari Ishad were delighted with the response. While there was little demand for this kind in the past, interest has
increased recently, including in Bengaluru. The farmers refilled their stores three times throughout the mela, he noted as quoted by the publication.
In order to increase market accessibility, the Mango Board also made considerable improvements to its online sales platform, ‘Karsiri,’ encouraging direct purchases from farmers through India Post. According to the research, 27 farmers currently provide a broad assortment of 13 mango types, including the acclaimed Kari Ishad, via this site.
We sold 4,514 boxes (13.5 tons) of mangoes on the web and received 60-70 requests for Kari Ishad. Aside from our platforms, farmers from other districts of Karnataka have developed 14 such portals through which they sell mangoes directly to clients via India Post, Nagaraju said.
